Posts Tagged ‘social media’

Using Social Media – Some Practical Guidelines

Posted on 5 September 2013

By Damian Corbet

Signing up to social networks is one thing; using them effectively is another. Here are some guidelines to make sure you get off to a good start with social media.

Who should have access?
Always ensure more than one person has access to the login details of any social media channel. I’d recommend the following people:

•    All marketing people, including the sales & marketing director/VP
•    Product managers
•    Key technical people (designers, engineers, etc)
•    Key customer service people
•    Managing director/president. (They may not want to get their hands dirty with social media, but it’s no bad thing to sign them up make them aware of the basics)
•    Keep a record of all login/password details!

Social media committee
•    Set up a ‘social media committee’ that includes a representative from each of the above departments
•    You could have a brief meeting once a month/quarter to come up with content ideas and discuss issues that have come up.

What should you say?
For most Halma companies, social media will be used as an extension of marketing/PR:

•    Share all press releases
•    If you write blog posts, share them
•    Talk about upcoming exhibitions or events
•    Share interesting general industry or company news
•    Don’t sell – be helpful instead; that’s why people follow you
•    If you’re serious draw up a calendar with input from all committee members

•    Be prepared to interact – that may be obvious but many companies don’t bother to respond to questions or complaints on social media
•    Let customer service people deal with complaints
•    Let technical people deal with technical queries
•    Always be friendly and helpful and never be defensive or negative

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Posted in B2B, Social Media | Leave a comment

Content Marketing, Social Media and SEO

Posted on 26 June 2013

By Damian Corbet

An overview of why Content Marketing, Social Media and SEO are now inextricably linked.

Content Marketing, Social Media and SEO

SEO all starts with Google…

The way Google ranks websites is based on a constantly evolving set of algorithms which take several factors into account, including:

  • Content – unique, well written and constantly updated
  • Social Media – well-managed, consistent activity on relevant social networks
  • Website architecture – standards-based code, regularly updated, no Flash

The best way to improve your website’s SEO is therefore to keep it regularly updated with relevant, keyword-rich content, shared on relevant social networks, with links back to the website. Not only will this help with SEO, it will also drive inbound traffic to your website. Continue →

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Posted in B2B, Blogging, Content Marketing, Facebook, Google+, LinkedIn, SEO, Social Media, Twitter, Website, Websites, YouTube | Leave a comment

Content and Social Media

Posted on 1 May 2013

By Damian Corbet

The way online search works has changed.

Websites are now ranked on the quality and relevance of their content. The best way to improve your SEO is therefore to keep it regularly updated with keyword-rich content. Simple.

Content is anything relevant about your company and your industry:

  • Press releases
  • Technical articles and white papers
  • Blog posts (general company news, industry issues, etc)
  • Contributions by external experts
  • Photos (company events, happy customers, products in use, etc)
  • Videos (instructional, product demonstrations, etc)

Regularly updated content on your company’s website, shared via social networks with links back to the website, not only helps with SEO – it also drives more traffic to the website.

A content-rich website is also important for your customers. Giving them interesting information about their industry will keep them coming back.

Are you ready to incorporate content marketing and social media into your marketing strategy? It’s not as time-consuming as you might think.

We can get you started, so please don’t hesitate to contact your press officer if you want to find out more!

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Posted in Blogging, Content Marketing, SEO, Social Media, Website, Websites | Leave a comment

The Main Social Media Platforms for B2B

Posted on 22 November 2012

By Damian Corbet

Unsure which social media platform is best for you? Then look no further!

Blog – Blogging is perhaps the most effective social media channel. Not only does a blog allow you to position your company as an expert in its field, it can also do wonders for your website’s search ranking. A blog is a must for any B2B company these days.

Twitter – Twitter is uber-networking. Don’t expect to sell products on Twitter; that’s not what people sign up for. But do expect to find interesting people to follow and interact with – experts in your industry, competitors and, yes, potential customers. It’s also great for market intelligence. But keep it personal.

Facebook – You can sell on Facebook but, like Twitter, people don’t really sign up to be sold to. What you can do, though, is talk about your products in an interesting way: post case studies, customer endorsements or videos. You can also run competitions and offer special discounts for people who ‘like’ your page or share a story with their friends. Think of it as the personal side of your company – a nice counterpoint to your corporate website.

LinkedIn – The ‘boring’ social network. Boring it may be, but for any business person it’s essential that you have a LinkedIn profile. There’s also a lot more to LinkedIn than meets the eye. There are literally thousands of special interest groups – there’s sure to be one for your industry. Join up and start a conversation – it’s another fantastic way to network. You should also set up a company page and populate it with as much information as you can. Professionals use LinkedIn, so make use of it.

YouTube – Does your company have a YouTube channel yet? If not, why not? Making informative, instructional videos has never been easier. And don’t forget that YouTube is the web’s second largest search engine after Google.

Google+ – As a social network Google+ took a while to catch on, but catch on it has, especially with techy people. Google’s search engines also place a lot of emphasis on Google+ posts and ‘+1s’ (the equivalent of Facebook ‘likes’). So get yourself and your company on there and just re-post what you’re already doing on Facebook and Twitter.

Forum – Is a forum social media? I believe it is. Most businesses can benefit from having a forum open to their customers, installers and distributors. It’s a great way to control the conversation in a secure, password-protected environment. Companies that use forums successfully can quickly position themselves as real experts in their industry.

I hope this helps to clarify the benefits of each platform. Pick and choose what you want – and don’t be afraid to experiment and mix things up a bit!

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Posted in Blogging, Facebook, Forum, Google+, LinkedIn, Social Media, Twitter, YouTube | Leave a comment

What is Twitter?

Posted on 14 August 2012

By Damian Corbet

What is Twitter and why should B2B companies use it?


“If your business has any kind of content it wishes to share with the world, Twitter’s virtually a necessity for getting it out there.” (Chris Bucholtz, editor-in-chief of the CRM Outsiders blog).

“My company can trace about 75% of its business back to relationships that initially began on social media, and the vast majority of those relationships began on Twitter. That’s a pretty compelling business case for me.” (Heather Whaling, founder of Geben Communication).

Twitter is a deceptively simple application with remarkably powerful uses. People are only just beginning to tap into its potential as a business tool.

So why do so many companies still have a problem with Twitter? Continue →

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Posted in B2B, Social Media, Twitter | Leave a comment