Three elevator brands merge to form Avire

Three of the elevator industry’s market-leading brands have joined forces under a new company name.


Avire (pronounced to rhyme with “fire”) – the new home of E-Motive, TL Jones and Memco – offers an extensive range of safety and communication products. With manufacturing locations in Singapore, China, India and the Czech Republic, and sales offices in 13 locations worldwide, Avire ( is a truly global brand.

Avire’s products include light curtains, electronic displays, emergency telephones and LED lighting. Explaining the new company’s mission, managing director Paul Simmons said: “Avire is dedicated to innovation and excellence and is united in a single goal: to give our customers unrivalled quality and value, in a name they can trust.”

For 20 years E-Motive has been producing premium-quality displays and accessories for elevator cars and landings. The brand recently added touch control panels to its product portfolio. E-Motive displays are used in high-profile modernisation and new build projects.

TL Jones has a 70-year history and has established a strong reputation in the Asian elevator marketplace for passenger detection devices for doors. The brand’s light curtains can be found in some of the most iconic buildings across Asia, Australasia and increasingly in other parts of the world. TL Jones products are predominately manufactured in China and assembled in India.

Memco has been manufacturing innovative, high-quality elevator safety devices, designed and built in Europe, for over 40 years. Memco’s product portfolio includes emergency telephones, passenger detectors for doors and LED lighting systems.

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