Rebrand announced at Intersec 2015
On January 18, 2015 Fire Fighting Enterprises officially became FFE. Known the world over as a specialist in smoke and flame detection through its Fireray and Talentum product brands, FFE is using Intersec Dubai as the platform to announce its rebrand.
“We are delighted to be making this key announcement at Intersec. Changing our name and updating our image marks an important milestone for our company and our customers,” commented FFE’s managing director Mark Osborne. “We’re putting more focus on our two world-renowned product brands – the Fireray optical beam smoke detector and the Talentum flame detector. We welcomed many visitors to our booth number 4-G37 at Intersec to discuss how we can work with them to deliver world-class fire safety.”
FFE has always been driven by innovation, from the introduction of the first Fireray optical beam smoke detector over thirty years ago to the integration of the Talentum flame detector range in 2013. These products are relied on to protect some of the most iconic buildings in the world, including the White House, Buckingham Palace, Dubai Airport and the Al-Aqsa mosque in Jerusalem, as well as countless industrial installations worldwide. Talentum flame detectors have also been selected to protect the Bloodhound supersonic car, set to break the world land-speed record later this year.
Over 8% of all FFE’s revenues are re-invested back into R&D, developing the technologies that are at the core of Fireray and Talentum and helping to bring about new technological breakthroughs. Through this ongoing research, FFE is not only providing quality today, but developing world-leading technologies for tomorrow.
“Underpinning everything we do is our most valuable asset, our people,” says sales and marketing director Tracy Kirk. “We couldn’t do what we do without our R&D team of highly qualified engineers, a dynamic and truly customer-focussed sales and marketing team, and a UK-based manufacturing facility covering production, testing and calibration.
“Added to that is our purpose-built, on-site training space, where we offer training courses not only on the products we supply, but also on the fundamental principles of smoke and flame detection.”
FFE has offices in the UK, USA, Dubai, India and China and a global network of distributors and channel partners. Continuous growth now sees the company’s products protecting lives in over 90 countries round the world – and this growth is set to continue.
Held between 18-20 January, Intersec is the world’s largest and most comprehensive trade and networking exhibition for the security and safety industries. It offers a unique spectrum of products from the fields of Commercial Security, Information Security, Fire & Rescue, Safety & Health, Homeland Security and Policing.
For more details, please contact India Business Manager, Mr. Sasi Kumar on T: +91 98869 41982 or E-mail: SKumar@ffeuk.com.
FFE is a UK-based, global design and manufacturing business, dedicated to supplying specialist detection products to the fire industry. The company’s two leading brands are the Fireray optical beam smoke detector, with over half a million units installed worldwide, and the Talentum flame detector, one of the world’s most respected flame detector brands. FFE also leads the global market in providing fire extinguishers for aviation use and produces a range of vibration switches for industrial applications. FFE is a Halma Company.