Dubai Drink Technology Expo begins with an unexpected visit

Hanovia’s first day at the Dubai Drink Technology Expo began with an unexpected surprise.

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His Excellency Mr. Sami Al Qamzi, Director General of the Department of Economic Development, called at our booth and took part in the official unveiling of our PureLine UVEO UV disinfection system at the show. He then listened to our MEA Sales Manager Halim Mirza explain how UV technology helps food and beverage producers keep their process water pure without resorting to chemical disinfection.

“Having His Excellency Mr. Al Qamzi unveil our new product in the Middle East region was an unexpected honour,” says Gunvinder Bhogal, Hanovia’s Global Marketing Manager. “He appeared to take great interest in the technology and how it disinfects process water in an environmentally friendly way, without any disinfection by-products.”

“I believe we are the only company to launch a new product at the Expo,” added Mr Bhogal. “We believe the PureLine UVEO system is ideally suited for food and beverage producers in the region as it meets all necessary standards and regulations and offers a very high level of biosecurity while also reducing operational costs. Powered by ‘UVEO technology’, the new generation PureLine UV systems deliver up to 60% less power usage than conventional, equivalent UV systems, meaning lower energy use while still delivering effective water disinfection at required flows – all with a single medium pressure lamp.”

Hanovia is the Expo until May 18 and visitors are welcome to visit us at Booth C41 to find out more about the PureLine UVEO and our extensive range of UV systems for disinfection, dechlorination and deozonation.

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