Fire Fighting Enterprises Ltd. (FFE), the Hitchin-based optical beam smoke detection company, has won the International Achievement category of the Fire Excellence Awards 2011. The Fire Excellence Awards are held every 2 years, and serve to recognise the exceptional achievements of companies in the fire industry. Fire Fighting Enterprises’ already admirable export business has seen even further success this past year, with growth in overseas sales of nearly 15%.

Fire Fighting Enterprises, the leading optical beam smoke detector company, won the International Achievement Category at the Fire Excellence Awards 2011

The biggest growth market for the company has been in the USA, with sales of over £1M ($1.6M) there in the last year, resulting from a 30% per annum increase over the last two years. The American business became a focus for the FFE five years ago, when Bob Barker was appointed as a ‘Country Manager’ operating on the ground in the USA.

Following from this, the company was able to offer localised support and sales services, and secured all the necessary regional, national and international certifications for their products to be used extensively throughout the United States. By 2008, the company had a new dedicated office and distribution centre based in Erlanger, Kentucky. Since then, uptake has been growing rapidly, as more and more customers have found good use for FFE’s range of FIRERAY beam smoke detectors for wide-area applications. Service levels are always being improved, with online instructional videos now added to the company’s continuous ‘Beam 101’ training programme and site visits that ensure all customers know how to get the best from their beam detectors.

Tracy Kirk, Sales & Marketing Director of Fire Fighting Enterprises Ltd., accepts the award for International Achievement at the Fire Excellence Awards 2011

FFE’s products are in use all over the world, with particularly strong interest from Europe, and, increasingly, the USA. The company is able to offer their optical beam smoke detection products to virtually all global markets, with certifications from dozens of national regulatory bodies and support materials translated into over 20 languages.

The Fire Excellence Awards 2011 were presented at a gala dinner for the fire industry on Tuesday 17th May, at the Hilton Metropole Hotel in Birmingham. This coincided with International Firex 2011, where FFE launched their latest product development, the FIRERAY 3000.

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International Firex 2011 sees the launch of the new FIRERAY 3000 end to end infrared optical beam smoke detector by Fire Fighting Enterprises Ltd. The detector offers particularly cost effective protection of large, open area spaces with high ceilings, and in situations where ceiling-mounting is difficult or inappropriate. Representatives of Fire Fighting Enterprises will be at stand A13 to talk visitors through the features and benefits of the FIRERAY 3000 as well as all the company’s other products and services.

Fire Fighting Enterprises Launches new End to End Optical Beam Smoke Detector at International Firex 2011

All beam detectors are designed primarily for use in wide open indoor spaces, and offer the benefit of only requiring small numbers of units to cover very large areas – not only affecting the time, cost and complexity of installation, but also the aesthetic impact thereafter. The FIRERAY 3000 is ideal for applications where line of sight for the IR beam path is narrow, or where the building structure uses especially reflective surfaces which may cause complications for reflective beam system installation. Each element of the package has also been designed to be both discreet and aesthetically pleasing, helping them to fit well into every environment from modern architectural buildings to ornately-decorated heritage sites.

Installation is quick and easy, and can be completed by a single operator thanks to a variety of aids and features. A visible targeting laser housed in the receiver head aids initial placement and setup, showing clearly the beam path and therefore the necessary positioning for the units. During commissioning the LEDs on the heads also light up to help fine-tune the alignment path, showing the installer in which direction adjustment is needed. Both of the detector heads have integrated alignment thumbwheels for simple, intuitive and repeatable targeting adjustment, with up to 10 degrees of motion available on both horizontal and vertical axes (90 degrees with an extra accessory bracket). Once alignment is achieved the detectors can be locked in place.

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Fire Fighting Enterprises Ltd. (FFE) is a finalist in the International Achievement category at the Fire Excellence Awards 2011.  The Awards will be presented at a gala dinner for the fire industry on Tuesday 17^th May, at the Hilton Metropole Hotel in Birmingham.   This coincides with International Firex 2011, where FFE will be launching their latest product development, the FIRERAY 3000.

Fire Fighting Enterprises Ltd. is a finalist in the 'International Achievement' category of the Fire Excellence Awards 2011 for its overseas success with optical beam smoke detection products

The company’s already admirable export business has seen even further success over the last year, with growth in export sales of nearly 15%.  FFE’s products are in use all over the world, with particularly strong interest from Europe, and, increasingly, the USA.  The company is able to offer their optical beam smoke detection products to virtually all global markets, with certifications from dozens of national regulatory bodies and support materials translated into over 20 languages.

The Fire Excellence Awards are held every 2 years, and serve to recognise the exceptional achievements of companies in the fire industry.  Fire Fighting Enterprises’ export success has already won it a Queen’s Award, and the company is now looking to add to its trophy cabinet on the 17^th May in Birmingham.

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