Ian Steel promoted to group managing director of Avire

Ian’s presence in Shanghai expected to accelerate actions for the China market

Halma, the leading safety, health and environmental technology group, has promoted Ian Steel, former managing director of Fire Fighting Enterprises Limited (FFE), to group managing director of Avire Ltd, the world’s leading provider of lift safety and communication systems.

Ian Steel has been promoted to group managing director of Avire

Both FFE and Avire are Halma companies within Halma’s Infrastructure Safety Sector. Ian has already relocated to Shanghai and his family will be joining him shortly.

Prior to taking the helm at Avire, Ian was managing director of FFE for more than six years. He has more than 20 years’ experience in marketing and sales of electronic detectors, monitors and related products and services that guarantee infrastructure safety in commercial and residential properties. Ian studied chemistry at Halton Technical College.

Sixty per cent of the world’s lifts are now manufactured in China and Halma has been successfully keeping pace with the expansion of this important market.

Nigel Trodd, Halma’s sector chief executive of Infrastructure Safety, said: “Ian’s industry experience and insight are great assets for the long-term sustainable growth of Avire. And his board presence in Shanghai is expected to accelerate actions for the China market.”

Avire Shanghai has developed steadily in the past year with the new TL Jones K Class product developed for the Chinese market. Meanwhile the company’s European-produced Memco products are achieving success at the premium end of the market. In the past year, Avire Shanghai has established a much stronger R&D team under new leadership and the company’s sales and finance teams have been updated and strengthened. Having moved to a bright, spacious modern facility in mid-2013, Avire Shanghai has also added new SMT (PCB assembly) equipment and a conveyor assembly line.

Ian Steel said: “I am delighted to join Avire at a very exciting time for the company. The team has worked incredibly hard to ensure that the business will continue to grow into the future. I am particularly looking forward to my time in Shanghai, which I am sure will provide both personal and professional growth.”

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Avire unveils two new products at IEE Expo

Optical slot sensor and emergency telephone launched at Indian show

Avire will unveil two new products at the IEE Expo 2014 in Mumbai, India.

The Optical Slot Sensor from TL Jones provides accurate lift levelling to millimetre precision, ensuring the safety of passengers as they enter and exit the lift. The slot sensor has exceptional resistance to dirt and debris thanks to its robust, fully sealed IP65-rated enclosure. The product has high light immunity, high repeatability and is suitable for new or existing installations.

Memco’s C100 emergency telephone can be surface or flush mounted, or installed behind the car operating panel. It features integrated emergency lighting, a customisable text plate and pictograms that remain hidden until backlit. The unit can be programmed code-free with a cost-effective programming tool.

Avire will also be presenting LCD displays from E-Motive and the Qccess wireless video camera, as well as a wide range of Memco and TL Jones light curtains. TL Jones light curtains are manufactured at Avire’s factory in Thane, India.

IEE Expo takes place at the Bombay Exhibition Centre from 20-22 March. Representatives of Avire at the event will be found on Stand B19 and include sales and marketing director Andy Harbidge, telephones business manager Adam Sykes and displays product manager Jin Yee Chua.

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Avire expands into Central America and North Africa with CTV Lifts

Spanish firm will supply all Avire product brands

Spanish lift supplier CTV Lifts has been appointed distributor for Avire in Central America and North Africa.

CTV Lifts will supply light curtains, electronic displays, emergency telephones and LED lighting from all three of Avire’s product brands: E-Motive, TL Jones and Memco.

Fredrick von Maltzahn, managing director of CTV Lifts, explained the thinking behind the partnership: “Becoming the official distributor of Avire in emerging markets such as North Africa and Central America, where CTV currently has a stronghold, is a coherent decision after more than a decade collaborating with TL Jones and Memco. Using such prestigious brands in a key area will allow us to offer high-quality lifts and products in these markets at a competitive price.”

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Avire Shanghai moves to new factory

Avire has moved its Shanghai factory to new premises in the city.


Photo caption: (l-r) Andy Harbidge (sales & marketing director), Martin Zhang (director – Halma China), Nigel Trodd (chairman), Paul Simmons (managing director), Jonathan Hou (general manager, China), Jan Doubal (manufacturing director), Karl Westhead (R&D director) officially open Avire’s new production facility in Shanghai.

Avire Elevator Technology (Shanghai) Ltd now manufactures TL Jones and E-Motive products on new premises– three times larger than its previous facility – in an industrial hub on Duhui Road, in Shanghai’s Minhang District.

The addition of this new production facility takes Avire’s global capacity to over 500,000 light curtain units per year. The factory also features a brand new lab with a dedicated R&D team to develop new products for the thriving markets of China and the Asia-Pacific region.

Avire’s former factory in Shanghai’s Caohejing area was set up in 1999 to produce TL Jones light curtains. As the company kept growing, it became imperative for Avire to expand its manufacturing facilities.

China is the world’s second largest economy. As the country’s urbanization drive provides sustainable investment and works as a key factor in bolstering China’s growth, new commercial, mixed-use and residential high rises are mushrooming in both coastal and inland cities across the country. China has become the global centre of the elevator industry; 60% of the world’s new elevators are now built in China.

Paul Simmons, managing director of Avire, said: “We are very excited to be moving to this new factory. Over the years we have built up a very strong team in China and we are making it stronger still by recruiting excellent new employees. We have a very well developed sales and distribution network across China and the Asia-Pacific region, and this is bringing us high levels of growth.

“The new facility, alongside our factories in India, Singapore and Europe, gives us the capacity we need to meet our new and existing customers’ needs.”

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Avire to showcase all product brands at Interlift

Products on display from E-Motive, TL Jones and Memco

Leading provider of lift safety and communication systems Avire will be presenting its new corporate identity at Interlift 2013.

Avire will be showcasing all three of its product brands – E-Motive, TL Jones and Memco – and focusing on the Panachrome range of light curtains, the Panorama LCD media display and the Memcom emergency telephone.

A number of Avire representatives will be present to explain the customer benefits of the new combined product portfolio, including managing director Paul Simmons, sales and marketing director Andy Harbidge and displays general manager Siew Tan Chong.

Interlift 2013 will be held at the Augsburg Trade Fair, Germany, from 15-18 October. Avire will be stationed in Hall 3, Stand 3158.

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Three elevator brands merge to form Avire

E-Motive, TL Jones and Memco reveal new corporate identity

Three of the elevator industry’s market-leading brands have joined forces under a new company name.


Avire (pronounced to rhyme with “fire”) – the new home of E-Motive, TL Jones and Memco – offers an extensive range of safety and communication products. With manufacturing locations in Singapore, China, India and the Czech Republic, and sales offices in 13 locations worldwide, Avire (www.avire-global.com) is a truly global brand.

Avire’s products include light curtains, electronic displays, emergency telephones and LED lighting. Explaining the new company’s mission, managing director Paul Simmons said: “Avire is dedicated to innovation and excellence and is united in a single goal: to give our customers unrivalled quality and value, in a name they can trust.”

For 20 years E-Motive has been producing premium-quality displays and accessories for elevator cars and landings. The brand recently added touch control panels to its product portfolio. E-Motive displays are used in high-profile modernisation and new build projects.

TL Jones has a 70-year history and has established a strong reputation in the Asian elevator marketplace for passenger detection devices for doors. The brand’s light curtains can be found in some of the most iconic buildings across Asia, Australasia and increasingly in other parts of the world. TL Jones products are predominately manufactured in China and assembled in India.

Memco has been manufacturing innovative, high-quality elevator safety devices, designed and built in Europe, for over 40 years. Memco’s product portfolio includes emergency telephones, passenger detectors for doors and LED lighting systems.

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E-Motive launches Evolution range of elevator displays

E-Motive’s new Evolution range of thin-film transistor (TFT) multimedia elevator displays with ultra-slim LCD screens provides building owners with total control over the information shown to elevator passengers. It also gives operators the ability to tailor the content of the displays to their specific requirements.

Evolution next-generation LCD elevator displays

Evolution next-generation LCD elevator displays

The displays can be programmed for basic elevator information, such as floor number and elevator direction, as well as welcome messages, floor directories, advertisements, live TV feeds, video clips and live stock and share information.

The Evolution’s ultra-slim advanced LCD screens are available in a range of sizes (7.1”, 10.4”, 15”, 22” up to 42”) with portrait or landscape view orientation.

Buildings which feature E-Motive displays include New York’s Bloomberg Tower, the World Trade Centre Residence in Dubai, the Four Seasons Hotel in Hong Kong and Singapore’s Changi Airport.


E-Motive supplies customised displays for London Underground

Elevator display specialist E-Motive has provided bespoke LED displays for stations on the London Underground.

London Underground

Dewhurst, the elevator component supplier, approached E-Motive following a request from a major elevator manufacturer for a new specification of display. The displays needed to be very bright – to make them easily visible from a distance – and able to show elevator position, upper and lower case letters, as well as both standard and customised messages.

Due to the different elevator car sizes found in the nine stations concerned, the displays also had to be supplied in non-standard lengths of 1.1m and 0.9m; provision was made for a 1.4m version, which has yet to be delivered. E-Motive accomplished this by adapting its existing range of long displays and modifying the relevant software.

“Our client was amazed by the speed of E-Motive’s response,” said Mike Leach, head of European elevator sales at Dewhurst. “Within a week of an enquiry being made they’d been sent a photo, and a week later they received a product sample.”

The displays have been, or are due to be, installed at Edgware, Hendon Central, Golders Green, Finchley Central, Wood Lane, Oakwood, Acton Town, Shepherd’s Bush and Stratford.

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Luxury hotel installs stylish lift displays from E-Motive

Starwood Hotels has installed 96 E-Motive LCD displays at its Luxury 6-star St. Regis Hotel and Residences in Singapore that are scheduled to open on December 20th this year.


Boasting almost 300 oversized hotel rooms and 173 apartments, St. Regis is set in the heart of uptown Orchard Road with excellent access to shopping and entertainment. It has 27 lifts that are used to carry passengers over 23 storeys.

E-Motive supplied St. Regis with 78 sets of the PT9001 high-resolution text displays. The LED serial controlled text indicator system signals floor legends, directional arrows and status messages for passengers waiting for, or travelling in, the hotel elevators. The Text Display Series offer many format options such as scrolling or double row text and customised messages for specific users.

In addition, 8 sets of FS0840 8.4” LCD dual screens and 10 sets of FS1040 10.4” LCD screens were also installed in the building. These lift displays provide passenger information including travelling direction, date and time, status and specific user messages and pictures. Content of the displays can be managed by the building user and have the capacity to go beyond basic lift information with advertisements and logos.

Chris Stoelhorst, Divisional Managing Director at E-Motive Display commented, “Our displays are sleek and stylish and very popular with high profile buildings such as this. They help enhance the entire hotel experience and we are delighted Starwood Hotels chose our products.”

With its head office in Singapore and regional offices in the United States, China, India and Dubai, E-Motive Display is a recognised industry leader in elevator display and monitoring technology. The company designs and manufactures the software, electronics and hardware for a wide selection of displays and monitoring systems, ranging from simple dot-matrix directional displays to high-end, full-colour multimedia screens like the EAVIS.

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New multi-media Eavis E2 from E-Motive Display

The new ultra-slim Eavis E2 LCD elevator display from E-Motive has multi-media capabilities.

In addition to providing basic lift information to passengers, floor number, travel direction, date and time, temperature and emergency messages, the E2 offers real-time television, internet, DVD and video playback. Advertising is also possible on the Eavis E2, which can be amended at any time with the software provided.

The Eavis E2 is only 20mm deep, allowing installation in areas of limited space. The E2 has low power consumption and configuration software allows end-users to edit screen format and content.


The Eavis E2’s sleek, high-tech appearance enhances building image and elevator experience and typical installations include hotels, airports, government buildings, banks, corporate headquarters and entertainment centres.

E-Motive specialise in electronic elevator displays for the provision of information to passengers. A world leader, the company designs both hardware and software and manufactures electronics that are used in high profile buildings.

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