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E-Motive, TL Jones and Memco reveal new corporate identity

Three of the elevator industry’s market-leading brands have joined forces under a new company name.

Avire (pronounced to rhyme with “fire”) – the new home of E-Motive, TL Jones and Memco – offers an extensive range of safety and communication products. With manufacturing locations in Singapore, China, India and the Czech Republic, and sales offices in 13 locations worldwide, Avire (www.avire-global.com) is a truly global brand.

Avire’s products include light curtains, electronic displays, emergency telephones and LED lighting. Explaining the new company’s mission, managing director Paul Simmons said: “Avire is dedicated to innovation and excellence and is united in a single goal: to give our customers unrivalled quality and value, in a name they can trust.”

For 20 years E-Motive has been producing premium-quality displays and accessories for elevator cars and landings. The brand recently added touch control panels to its product portfolio. E-Motive displays are used in high-profile modernisation and new build projects.

TL Jones has a 70-year history and has established a strong reputation in the Asian elevator marketplace for passenger detection devices for doors. The brand’s light curtains can be found in some of the most iconic buildings across Asia, Australasia and increasingly in other parts of the world. TL Jones products are predominately manufactured in China and assembled in India.

Memco has been manufacturing innovative, high-quality elevator safety devices, designed and built in Europe, for over 40 years. Memco’s product portfolio includes emergency telephones, passenger detectors for doors and LED lighting systems.

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E-Motive’s new Evolution range of thin-film transistor (TFT) multimedia elevator displays with ultra-slim LCD screens provides building owners with total control over the information shown to elevator passengers. It also gives operators the ability to tailor the content of the displays to their specific requirements.

Evolution next-generation LCD elevator displays

The displays can be programmed for basic elevator information, such as floor number and elevator direction, as well as welcome messages, floor directories, advertisements, live TV feeds, video clips and live stock and share information.

The Evolution’s ultra-slim advanced LCD screens are available in a range of sizes (7.1”, 10.4”, 15”, 22” up to 42”) with portrait or landscape view orientation.

Buildings which feature E-Motive displays include New York’s Bloomberg Tower, the World Trade Centre Residence in Dubai, the Four Seasons Hotel in Hong Kong and Singapore’s Changi Airport.

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Elevator display specialist E-Motive has provided bespoke LED displays for stations on the London Underground.

Dewhurst, the elevator component supplier, approached E-Motive following a request from a major elevator manufacturer for a new specification of display. The displays needed to be very bright – to make them easily visible from a distance – and able to show elevator position, upper and lower case letters, as well as both standard and customised messages.

Due to the different elevator car sizes found in the nine stations concerned, the displays also had to be supplied in non-standard lengths of 1.1m and 0.9m; provision was made for a 1.4m version, which has yet to be delivered. E-Motive accomplished this by adapting its existing range of long displays and modifying the relevant software.

“Our client was amazed by the speed of E-Motive’s response,” said Mike Leach, head of European elevator sales at Dewhurst. “Within a week of an enquiry being made they’d been sent a photo, and a week later they received a product sample.”

The displays have been, or are due to be, installed at Edgware, Hendon Central, Golders Green, Finchley Central, Wood Lane, Oakwood, Acton Town, Shepherd’s Bush and Stratford.

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Starwood Hotels has installed 96 E-Motive LCD displays at its Luxury 6-star St. Regis Hotel and Residences in Singapore that are scheduled to open on December 20th this year.

Boasting almost 300 oversized hotel rooms and 173 apartments, St. Regis is set in the heart of uptown Orchard Road with excellent access to shopping and entertainment. It has 27 lifts that are used to carry passengers over 23 storeys.

E-Motive supplied St. Regis with 78 sets of the PT9001 high-resolution text displays. The LED serial controlled text indicator system signals floor legends, directional arrows and status messages for passengers waiting for, or travelling in, the hotel elevators. The Text Display Series offer many format options such as scrolling or double row text and customised messages for specific users.

In addition, 8 sets of FS0840 8.4” LCD dual screens and 10 sets of FS1040 10.4” LCD screens were also installed in the building. These lift displays provide passenger information including travelling direction, date and time, status and specific user messages and pictures. Content of the displays can be managed by the building user and have the capacity to go beyond basic lift information with advertisements and logos.

Chris Stoelhorst, Divisional Managing Director at E-Motive Display commented, “Our displays are sleek and stylish and very popular with high profile buildings such as this. They help enhance the entire hotel experience and we are delighted Starwood Hotels chose our products.”

With its head office in Singapore and regional offices in the United States, China, India and Dubai, E-Motive Display is a recognised industry leader in elevator display and monitoring technology. The company designs and manufactures the software, electronics and hardware for a wide selection of displays and monitoring systems, ranging from simple dot-matrix directional displays to high-end, full-colour multimedia screens like the EAVIS.

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The new ultra-slim Eavis E2 LCD elevator display from E-Motive has multi-media capabilities.

In addition to providing basic lift information to passengers, floor number, travel direction, date and time, temperature and emergency messages, the E2 offers real-time television, internet, DVD and video playback. Advertising is also possible on the Eavis E2, which can be amended at any time with the software provided.

The Eavis E2 is only 20mm deep, allowing installation in areas of limited space. The E2 has low power consumption and configuration software allows end-users to edit screen format and content.

The Eavis E2’s sleek, high-tech appearance enhances building image and elevator experience and typical installations include hotels, airports, government buildings, banks, corporate headquarters and entertainment centres.

E-Motive specialise in electronic elevator displays for the provision of information to passengers. A world leader, the company designs both hardware and software and manufactures electronics that are used in high profile buildings.

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E-Motive’s new ultra-slim Eavis E1 full colour LCD elevator displays offer next generation technology for today’s elevators. Its futuristic, high-tech look enhances the experience of elevator travel while providing the basic information required by elevator passengers.

Just 20mm thick and requiring less power input than previous models, the displays are very easy to mount, saving time and money for both the installer and the operator.

In addition to floor number, travel direction, date and time, there is a wide range of additional information that can displayed. From enhancing corporate identity within a bank to adverting shops and restaurants within a hotel, it is all possible with the new Eavis E1. You can even add a personal touch when VIP guests are in the building by displaying special greetings messages. Of course, the device can also be programmed to show emergency messages such as lift overload, fire and maintenance.

Typical installations include hotels, airports, government buildings, banks, corporate headquarters and entertainment centres.

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Ultra-chic apartment tower, Chelsea Tower in Dubai has installed LCD displays in its four elevators from Singapore-based elevator display specialist, E-Motive Display.

The full colour EAVIS display has multimedia capabilities including live links to BBC World.

Chelsea Tower boasts 49 floors and the stylish EAVIS displays enhance passenger’s elevator experience by providing lift information such as floor number, travel direction, date and time, temperature and emergency messages, in addition to real-time television, internet, DVD and video playback; channels can simply be changed by building operators.

The displays have been a great success with guests since their installation in 2005, a Chelsea Tower lift engineer commented that, “The elevator displays are working well and the BBC news channel is a popular feature as many of our guests are visiting from Europe.”

With its head office in Singapore and regional offices in the United States, China, India and Dubai, E-Motive Display is a recognised industry leader in elevator display and monitoring technology. The company designs and manufactures the software, electronics and hardware for a wide selection of displays and monitoring systems, ranging from simple dot-matrix directional displays to high-end, full-colour multimedia screens like the EAVIS.

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As part of a major six year redevelopment, the iconic Cathay Cineplex in Singapore has incorporated E-Motive Display’s multimedia elevator displays in its elevators and foyers.

A full-colour EAVIS 10.4 inch display is installed in each of the three elevators showing, in addition to floor number and elevator direction, film previews, adverts and floor directories. Five monochrome FS1040 displays are also installed in the Cineplex’s foyers, showing elevator direction and floor number.

Commenting on the prestigious installation, E-Motive Display’s Managing Director Steven Black said, “Our displays – particularly the full-colour, multimedia EAVIS models – are now seen as the obvious choice for high-end projects like this one, where image and sound quality are paramount. We are very pleased to have been involved.”

Unlike other systems, EAVIS displays are interfaced with the elevator controller and always shows the elevator’s floor position and direction. With a variety of screen sizes and mounting options available, they are versatile and simple to install.

EAVIS also features groundbreaking, user-friendly scheduling software that runs on MS Windows®, enabling building personnel to schedule multiple communication events that are initiated either at floor arrival or by the time of day. Other options include visual information systems for lobbies, foyers and hallways.

The Cathay Cineplex originally opened in 1939 and is a Singapore institution. The recent refurbishment cost SG$100 million (US$63 million) and combines the original art-deco façade with an ultra modern glass ‘skin’ which encloses the entire building. The first seven stories house cinemas, retail and food outlets and an art gallery. The remaining ten stories consist of exclusive apartments.

With its head office in Singapore and regional offices in the United States, China, India and Dubai, E-Motive Display is a recognised industry leader in elevator display and monitoring technology. The company designs and manufactures the software, electronics and hardware for a wide selection of displays and monitoring systems, ranging from simple dot-matrix directional displays to high-end, full-colour multimedia screens like EAVIS.

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Singapore-based elevator display specialist E-Motive Display has recently opened a regional office in Dubai. The office will service the entire Middle East region, including Turkey and Iran.

“The Middle East – particularly the Gulf region – is experiencing phenomenal growth in building and construction projects,” commented E-Motive Display’s Managing Director Steven Black. “Much of this new development is at the top end of the market, with prestigious, record breaking structures being completed almost every day. This offers enormous potential for a company like E-Motive Display, who specialises in high-end multimedia visual and audible displays and lift monitoring systems.”

The general manager of the new office will be Laith Hasen, who will have overall responsibility for all sales and marketing operations. He will represent not only E-Motive Display, but also several other Halma Elevator Division companies, including Memco Limited from the UK (door edges and light curtains) and Electronic Micro Systems from the USA (telephone and communication systems).

“I am delighted to have Laith heading our Middle East operation,” added Steven. “His engineering background, in-depth product knowledge and wealth of overseas commercial experience will enable him to provide the best level of service and after-sales support to our customers throughout the region.”

Laith has over 10 years commercial experience in the elevator industry in the UK and USA. He is a registered Chartered Electrical Engineer (UK) and holds a BSc. (Honours) degree in Electrical and electronic Engineering.

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The Orchard Hotel in Singapore has recently installed 14 multimedia EAVIS elevator displays from E-Motive Display. Two displays are fitted in each of the hotel’s seven elevators, giving building managers complete control over the information being shown to passengers.

The displays in the Orchard feature floor directories, adverts and restaurant information, as well as the date and time, which is automatically updated. If required, they can also be programmed to show live TV feeds, video clips, weather and travel information.

“These multimedia displays are becoming standard in virtually all the high-end five star hotels in Singapore,” commented E-Motive’s Managing Director Steven Black. “They are also becoming popular in places like Hong Kong, the United Arab Emirates and the USA, where quality is seen as paramount,” he added.

Unlike other systems, EAVIS displays are interfaced with the elevator controller and always shows the elevator’s floor position and direction. With a variety of screen sizes and mounting options available, they are versatile and simple to install.

EAVIS also features groundbreaking, user-friendly scheduling software that runs on MS Windows®, enabling building personnel to schedule multiple communication events that are initiated either at floor arrival or by the time of day. Other options include visual information systems for lobbies or hallways.

With its head office in Singapore and regional offices in the United States, China, India and Dubai, E-Motive Display is a recognised industry leader in elevator display and monitoring technology. The company designs and manufactures the software, electronics and hardware for a wide selection of displays and monitoring systems, ranging from simple dot-matrix directional displays to high-end, full-colour multimedia screens like the EAVIS.

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