Castell Adopts New Global Corporate Identity
New logo unites all safety product lines under one brand
Erlanger, Kentucky (November 27, 2007) – Castell (www.castell.com), a worldwide leader in industrial safety solutions, has adopted a new corporate brand identity. The new logo reflects the company’s evolving business direction and unites its varied product lines and global offices with a single, strong brand identity.
Since the inception of the industrial safety industry, Castell has been a leader in trapped key interlocking technology, developing products that keep pace with the needs of emerging markets and applications in all business sectors. The company’s Salvo loading dock safety system, QuadCam 3D machine safety system, Iso-lok lockout tagout products and trapped key interlocks are all known for excellence within their respective application areas. With the new logo and brand identity, all of these product lines will be recognized under the universal Castell identity.
“We expect the recent investments we have made into diversifying our technology and applications to bring significant growth,” said Thomas Schluep, President of Castell USA. “Our new logo is a visual representation of the essential traits which drive this evolution: uniqueness, innovation, reliability and quality. Customers will now see one Castell and know that they will get the same great product and service, regardless of which product line best suits their needs.”
Castell products go beyond meeting legislation to create the safest working environments possible. The company’s expertise ranges from simple single key access interlocks to integrated systems with motion monitoring and static discharge capabilities. A member of the global Halma group, Castell USA is headquartered in Erlanger, Kentucky, with global Castell offices in the UK, Germany and China.