UV Disinfection Specialist Berson Appoints New Sales Director
Berson UV-techniek, the Netherlands-based UV disinfection specialist, has appointed Mr Xander Lamers as its new Sales Director. He will be responsible for expanding Berson’s sales worldwide, especially in key Asian markets such as China and India.
Xander has over 10 years experience in the strategic marketing of technology-based products, setting up worldwide distributor networks and achieving business growth through product innovation and providing systems solutions. He joins Berson from Schmitz Foam products B.V. where he was Export Manager for the company’s elastic foam products for the construction and leisure markets.
He has a Bachelors Degree in Technical Business Administration from the University of Eindhoven in the Netherlands and an MBA from Webster University in St Louis, USA.
Commenting on his appointment Xander said, “With many exciting developments under way I am greatly looking forward to being part of Berson’s continuing growth. With our strong scientific knowledge base we are exceptionally well placed to expand the use of our world-beating UV water treatment technology.”
