Berson UV-techniek, one of Europe’s leading manufacturers of ultraviolet disinfection systems for drinking water, wastewater, and process water disinfection, has recently opened a sales office in Beijing. The sales office will be managed by Berson’s Chinese Business Development Manager, Ying Xu, a Chinese national.
The markets for Berson’s products include municipal water and wastewater treatment and re-use, industrial applications such as food and beverage, brewing, pharmaceuticals and aquaculture, as well as swimming pools and zoos.
“Berson is pleased to have established a presence in the People’s Republic of China,” commented the company’s Managing Director Sjors van Gaalen. “Our new Beijing sales office will provide many opportunities for us to contribute towards the growing environmental technology industry in China.”
Ying Xu has a Master’s Degree in Environmental Science from Wageningen University in the Netherlands. A native Mandarin speaker, she also speaks English and some Dutch. These language skills and her experience of Western and Chinese cultures will be very useful when developing Berson’s presence in China.
Commenting on her appointment, Ying Xu said, “After three years living and studying in the Netherlands I not only learned a lot about my specialist university subject, but I also learned about Western culture and how to work with Western people. Apart from getting my degree, learning about these cultural differences was probably the most important skill I gained from studying abroad. It means I can interact well with my colleagues at Berson and can rely on them for support and advice, but also, because I understand Chinese business culture, I can represent Berson well in China.”
Speaking about the Chinese market, Ying Xu added, “Ultraviolet disinfection for drinking water and wastewater applications is still in its infancy in China. However, because of the low levels of by-products produced by ultraviolet treatment, its relatively low cost, its ability to rapidly inactivate bacteria, viruses and protozoan parasites, and the fact that it is extremely environmentally friendly, means ultraviolet disinfection is now beginning to be accepted and used in China.”
Continuing, she said, “Every five years the Chinese government puts forward a new Five-Year Plan. The 11th Five-Year Plan, from 2006 to 2010, puts water conservation, wastewater treatment and drinking water safety as high priority issues. During these five years the central government is trying to build a ‘water conservation society’. For example, the Beijing government plans to recycle over 60% of water by the end of the Five-Year Plan. Disinfection of water and wastewater for re-use will be an important part in these plans, with ultraviolet disinfection technology playing an essential role over the coming years.”
Berson is a subsidiary company of Halma p.l.c. (www.halma.com). Halma is an international market leader in specialist electronic, safety and environmental technologies, with over 3000 employees and a turnover of over $600m (2006). Halma owns 40 subsidiaries worldwide that make products for hazard detection and life protection. These companies are assisting China’s thriving economy in areas such as energy, water, construction, the environment and health. Halma is a public company listed on the London Stock Exchange. It has manufacturing facilities in China and its principal Representative Offices are in Shanghai and Beijing.