Avire chooses Dewhurst as Hong Kong distributor

Leading provider of lift safety and communication systems Avire has chosen Dewhurst as its supplier in Hong Kong and Macau.


Photo caption: Dewhurst’s general manager Eric Fung in front of the company buidling in Hong Kong

Dewhurst has manufactured quality lift components for over 90 years and will now supply light curtains from Avire’s Memco and TL Jones brands.

“We are very excited about this partnership,” said Eric Fung, Dewhurst’s general manager. “We feel that a market like Hong Kong, where there are many prestigious buildings, will welcome state-of-the-art equipment. When it comes to light curtains, Memco leads the way with the Panachrome range.”

Andy Harbidge, Avire’s sales & marketing director, added: “We look forward to working with Dewhurst to develop the Hong Kong market. They were a logical and easy choice of supplier, given our current distribution relationships with them in the UK and Australia.”

Dewhurst is probably best known for its high-quality push-button products, often sold under the Dupar brand. With its office and warehouse located in central Kowloon, the company can easily supply goods to all of Hong Kong’s lift companies.

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Three elevator brands merge to form Avire

E-Motive, TL Jones and Memco reveal new corporate identity

Three of the elevator industry’s market-leading brands have today joined forces under a new company name.


Avire (pronounced to rhyme with “fire”) – the new home of E-Motive Display, TL Jones and Memco – offers an extensive range of safety and communication products. With manufacturing locations in Singapore, China, India and the Czech Republic, and sales offices in 13 locations worldwide, Avire is a truly global brand.

Avire’s products include light curtains, electronic displays, emergency telephones and LED lighting. Explaining the new company’s mission, managing director Paul Simmons said: “Avire is dedicated to innovation and excellence and is united in a single goal: to give our customers unrivalled quality and value, in a name they can trust.”

For 20 years E-Motive has been producing premium-quality displays and accessories for elevator cars and landings. The brand recently added touch control panels to its product portfolio. E-Motive displays are used in high-profile modernisation and new build projects.

TL Jones has a 70-year history and has established a strong reputation in the Asian elevator marketplace for passenger detection devices for doors. The brand’s light curtains can be found in some of the most iconic buildings across Asia, Australasia and increasingly in other parts of the world. TL Jones products are predominately manufactured in China and assembled in India.

Memco has been manufacturing innovative, high-quality elevator safety devices, designed and built in Europe, for over 40 years. Memco’s product portfolio includes emergency telephones, passenger detectors for doors and LED lighting systems.

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