Apollo Named As Fire Solutions Partner For Portsmouth FC

Apollo Fire Detectors Ltd has signed an agreement to become Official Fire Solutions Partner for Barclays Premier League football club Portsmouth FC.

Apollo Fire Detectors and Portsmouth FC

Commenting on the agreement, Michelle Agius, Apollo Sales & Marketing Director, said: “As an Official Supply Partner, Apollo has a fantastic opportunity to align itself with one of the foremost clubs in the Barclays Premier League. Commercially, our ties with Pompey will enhance the brand reputation of Apollo and should help to drive additional sales at domestic and international level.

“We also hope that association with the Club will raise local awareness of our company as a significant local employer and give our staff an added incentive to be proud to work for us.”

The agreement guarantees that Apollo will be the only partner in its field of expertise and that Apollo products will be specified for all Portsmouth FC’s buildings. This is significant because the deal coincides with some major refurbishment plans at the club’s home ground, with significant improvements being planned at the Fratton Park stadium next season.

In the longer term, Portsmouth FC is also looking to build a new 36,000 capacity stadium on reclaimed land in the city’s docklands area. The proposals include around 1,500 waterfront apartments, as well as restaurants and other leisure facilities surrounding the new stadium, with approximately 750 new homes being developed at the existing Fratton Park site. The project is estimated to cost in the region of £600 million.

Speaking for the Club, Paul Bell, Director of Commercial and Marketing said: “Portsmouth FC has  undertaken a major overhaul of its brand, commercial structure and associated partners. The club has a clear vision to be seen as a leader and an innovator – and as such wishes to ensure that its partners have similar brand values. Within its industry, Apollo’s ideals are closely allied with ours and we are delighted that they are joining us as our Fire Solutions Partner.”

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