An overview of why Content Marketing, Social Media and SEO are now inextricably linked.
SEO all starts with Google…
The way Google ranks websites is based on a constantly evolving set of algorithms which take several factors into account, including:
- Content – unique, well written and constantly updated
- Social Media – well-managed, consistent activity on relevant social networks
- Website architecture – standards-based code, regularly updated, no Flash
The best way to improve your website’s SEO is therefore to keep it regularly updated with relevant, keyword-rich content, shared on relevant social networks, with links back to the website. Not only will this help with SEO, it will also drive inbound traffic to your website. Continue →