As a B2B marketer you have a lot on your plate: brochures, advertising, exhibitions, website updates, dealing with distributors… the list goes on.
You’re now told to add social media to the mix. Where will you find the time? And why is it so important anyway? Surely it’s only relevant to B2C companies?
From a B2B point of view it’s important for two reasons:
- Getting your message out to a wider audience
- Driving traffic back to your website
So what’s the hold-up?
Nearly every B2B marketer I speak to cites time as the hold-up. No time to look into it; no time to set it up; no time to do it.
Perhaps if you understood just how important social media is – and how much more important it’s becoming – you’d find the time.
The simple fact is that social media has moved beyond just connecting with friends and like-minded people. It’s now an essential business tool. Just because you may not use social media is not a reason to dismiss it.
Did you know:
- 59% of all journalists globally use Twitter to find news (up from 47% in 2012)
- LinkedIn is the most popular social network for senior executives
- YouTube is now the platform of choice for companies to share videos
So, if social media is now a mainstream business and news tool, how do you use it?
The strategy I recommend is very, very simple: post content on your website; share it on social networks; drive traffic back to your website. The Virtuous Circle.
For Halma subsidiaries, the PR Department can now write a lot of your content and blog posts for you. All you have to do is come up with ideas. Here are some content suggestions.
Have a look at my post ‘Using Social Media – Some Practical Guidelines’ to help you get started.
Social media is no longer a luxury, an add-on or something to assign to an intern. It’s something that should be at the core of your marketing strategy.