Why Social Media Is So Important

Posted on 8 October 2013

By Damian Corbet

As a B2B marketer you have a lot on your plate: brochures, advertising, exhibitions, website updates, dealing with distributors… the list goes on.

You’re now told to add social media to the mix. Where will you find the time? And why is it so important anyway? Surely it’s only relevant to B2C companies?

From a B2B point of view it’s important for two reasons:

  • Getting your message out to a wider audience
  • Driving traffic back to your website

So what’s the hold-up?

Nearly every B2B marketer I speak to cites time as the hold-up. No time to look into it; no time to set it up; no time to do it.

Perhaps if you understood just how important social media is – and how much more important it’s becoming  – you’d find the time.

The simple fact is that social media has moved beyond just connecting with friends and like-minded people. It’s now an essential business tool. Just because you may not use social media is not a reason to dismiss it.

Did you know:

  • 59% of all journalists globally use Twitter to find news (up from 47% in 2012)
  • LinkedIn is the most popular social network for senior executives
  • YouTube is now the platform of choice for companies to share videos

So, if social media is now a mainstream business and news tool, how do you use it?

The strategy I recommend is very, very simple: post content on your website; share it on social networks; drive traffic back to your website. The Virtuous Circle.

For Halma subsidiaries, the PR Department can now write a lot of your content and blog posts for you. All you have to do is come up with ideas. Here are some content suggestions.

Have a look at my post ‘Using Social Media – Some Practical Guidelines’ to help you get started.

Social media is no longer a luxury, an add-on or something to assign to an intern. It’s something that should be at the core of your marketing strategy.

Posted in B2B, Blogging, Content Marketing, Inbound Marketing, SEO, Social Media, Website, Websites | Leave a comment

Why every company should be on Google+

Posted on 9 September 2013

By Damian Corbet

Social media is evolving – quickly.

For companies this has a number of implications. To start with, social media is no longer a ‘marketing’ responsibility – it’s a company responsibility.

It’s also no longer enough to simply have a LinkedIn page and a Twitter account that you don’t use. You should be using these two platforms to their full effect. And you also REALLY need to get onto Google+.

Google (which owns YouTube) as a company is changing so rapidly and its reach throughout the online environment is now so all-encompassing that every company needs to grasp the opportunities that are emerging.

So what’s so special about Google+?

  • Google+ helps with SEO on Google and YouTube – a lot. This should be reason enough for it to get your attention
  • It’s popular with technical people – many of whom may already be your customers, installers or distributors
  • Communities – like LinkedIn groups but better. They are a bit like LinkedIn, Twitter and Facebook combined, allowing you to interact with like-minded people with a lot less self-promotion and spam
  • Hangouts – a free video chat facility that allows you to chat to up to 20 people, privately or publicly. Great for distributor or sales meetings, product demos and even live event streaming
  • Circles – once you set up an account, you can segregate your contacts in separate circles, allowing you to share content with clearly defined groups
  • Authorship – Google now allows you to claim authorship of your blog posts. This is significant and it greatly enhances the visibility of posts. If you’re blogging, use authorship
  • Places – Many people search for local businesses, so having your company listed on Google Places gives you an immediate advantage. It also increases your chances of coming up on the first page of search results
  • All of these features are completely free

The business environment is changing at incredible pace and so are your customers. When people search for information, they do it online. By using the opportunities offered by Google+ and the other main social networks, you will be getting your message out to a wider range of people than has ever been possible.

And don’t for a minute think your customers aren’t online. They are. Even in the most traditional industries they are using Google and YouTube to find information. By making your company visible on these platforms you’re giving your customers a helping hand.

Posted in Google+, SEO, Social Media | 2 comments

Content Marketing, Social Media and SEO

Posted on 26 June 2013

By Damian Corbet

An overview of why Content Marketing, Social Media and SEO are now inextricably linked.

Content Marketing, Social Media and SEO

SEO all starts with Google…

The way Google ranks websites is based on a constantly evolving set of algorithms which take several factors into account, including:

  • Content – unique, well written and constantly updated
  • Social Media – well-managed, consistent activity on relevant social networks
  • Website architecture – standards-based code, regularly updated, no Flash

The best way to improve your website’s SEO is therefore to keep it regularly updated with relevant, keyword-rich content, shared on relevant social networks, with links back to the website. Not only will this help with SEO, it will also drive inbound traffic to your website. Continue →

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Posted in B2B, Blogging, Content Marketing, Facebook, Google+, LinkedIn, SEO, Social Media, Twitter, Website, Websites, YouTube | Leave a comment

Content and Social Media

Posted on 1 May 2013

By Damian Corbet

The way online search works has changed.

Websites are now ranked on the quality and relevance of their content. The best way to improve your SEO is therefore to keep it regularly updated with keyword-rich content. Simple.

Content is anything relevant about your company and your industry:

  • Press releases
  • Technical articles and white papers
  • Blog posts (general company news, industry issues, etc)
  • Contributions by external experts
  • Photos (company events, happy customers, products in use, etc)
  • Videos (instructional, product demonstrations, etc)

Regularly updated content on your company’s website, shared via social networks with links back to the website, not only helps with SEO – it also drives more traffic to the website.

A content-rich website is also important for your customers. Giving them interesting information about their industry will keep them coming back.

Are you ready to incorporate content marketing and social media into your marketing strategy? It’s not as time-consuming as you might think.

We can get you started, so please don’t hesitate to contact your press officer if you want to find out more!

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Posted in Blogging, Content Marketing, SEO, Social Media, Website, Websites | Leave a comment