Why every company should be on Google+

Posted on 9 September 2013

By Damian Corbet

Social media is evolving – quickly.

For companies this has a number of implications. To start with, social media is no longer a ‘marketing’ responsibility – it’s a company responsibility.

It’s also no longer enough to simply have a LinkedIn page and a Twitter account that you don’t use. You should be using these two platforms to their full effect. And you also REALLY need to get onto Google+.

Google (which owns YouTube) as a company is changing so rapidly and its reach throughout the online environment is now so all-encompassing that every company needs to grasp the opportunities that are emerging.

So what’s so special about Google+?

  • Google+ helps with SEO on Google and YouTube – a lot. This should be reason enough for it to get your attention
  • It’s popular with technical people – many of whom may already be your customers, installers or distributors
  • Communities – like LinkedIn groups but better. They are a bit like LinkedIn, Twitter and Facebook combined, allowing you to interact with like-minded people with a lot less self-promotion and spam
  • Hangouts – a free video chat facility that allows you to chat to up to 20 people, privately or publicly. Great for distributor or sales meetings, product demos and even live event streaming
  • Circles – once you set up an account, you can segregate your contacts in separate circles, allowing you to share content with clearly defined groups
  • Authorship – Google now allows you to claim authorship of your blog posts. This is significant and it greatly enhances the visibility of posts. If you’re blogging, use authorship
  • Places – Many people search for local businesses, so having your company listed on Google Places gives you an immediate advantage. It also increases your chances of coming up on the first page of search results
  • All of these features are completely free

The business environment is changing at incredible pace and so are your customers. When people search for information, they do it online. By using the opportunities offered by Google+ and the other main social networks, you will be getting your message out to a wider range of people than has ever been possible.

And don’t for a minute think your customers aren’t online. They are. Even in the most traditional industries they are using Google and YouTube to find information. By making your company visible on these platforms you’re giving your customers a helping hand.

Posted in Google+, SEO, Social Media | 2 comments

Content Marketing, Social Media and SEO

Posted on 26 June 2013

By Damian Corbet

An overview of why Content Marketing, Social Media and SEO are now inextricably linked.

Content Marketing, Social Media and SEO

SEO all starts with Google…

The way Google ranks websites is based on a constantly evolving set of algorithms which take several factors into account, including:

  • Content – unique, well written and constantly updated
  • Social Media – well-managed, consistent activity on relevant social networks
  • Website architecture – standards-based code, regularly updated, no Flash

The best way to improve your website’s SEO is therefore to keep it regularly updated with relevant, keyword-rich content, shared on relevant social networks, with links back to the website. Not only will this help with SEO, it will also drive inbound traffic to your website. Continue →

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Posted in B2B, Blogging, Content Marketing, Facebook, Google+, LinkedIn, SEO, Social Media, Twitter, Website, Websites, YouTube | Leave a comment

The Main Social Media Platforms for B2B

Posted on 22 November 2012

By Damian Corbet

Unsure which social media platform is best for you? Then look no further!

Blog – Blogging is perhaps the most effective social media channel. Not only does a blog allow you to position your company as an expert in its field, it can also do wonders for your website’s search ranking. A blog is a must for any B2B company these days.

Twitter – Twitter is uber-networking. Don’t expect to sell products on Twitter; that’s not what people sign up for. But do expect to find interesting people to follow and interact with – experts in your industry, competitors and, yes, potential customers. It’s also great for market intelligence. But keep it personal.

Facebook – You can sell on Facebook but, like Twitter, people don’t really sign up to be sold to. What you can do, though, is talk about your products in an interesting way: post case studies, customer endorsements or videos. You can also run competitions and offer special discounts for people who ‘like’ your page or share a story with their friends. Think of it as the personal side of your company – a nice counterpoint to your corporate website.

LinkedIn – The ‘boring’ social network. Boring it may be, but for any business person it’s essential that you have a LinkedIn profile. There’s also a lot more to LinkedIn than meets the eye. There are literally thousands of special interest groups – there’s sure to be one for your industry. Join up and start a conversation – it’s another fantastic way to network. You should also set up a company page and populate it with as much information as you can. Professionals use LinkedIn, so make use of it.

YouTube – Does your company have a YouTube channel yet? If not, why not? Making informative, instructional videos has never been easier. And don’t forget that YouTube is the web’s second largest search engine after Google.

Google+ – As a social network Google+ took a while to catch on, but catch on it has, especially with techy people. Google’s search engines also place a lot of emphasis on Google+ posts and ‘+1s’ (the equivalent of Facebook ‘likes’). So get yourself and your company on there and just re-post what you’re already doing on Facebook and Twitter.

Forum – Is a forum social media? I believe it is. Most businesses can benefit from having a forum open to their customers, installers and distributors. It’s a great way to control the conversation in a secure, password-protected environment. Companies that use forums successfully can quickly position themselves as real experts in their industry.

I hope this helps to clarify the benefits of each platform. Pick and choose what you want – and don’t be afraid to experiment and mix things up a bit!

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Posted in Blogging, Facebook, Forum, Google+, LinkedIn, Social Media, Twitter, YouTube | Leave a comment